Generational succession – handing your business across to your kids or family – sounds simple enough. However, many families end up in dispute right at the point when the parents, business, and children are most vulnerable. It’s important that generational succession is managed as closely and diligently as if you were selling your business to a stranger to avoid misunderstandings and disputes – you need to make sure that everyone understands what the transition will mean and everyone is aware of their role and responsibilities.
If you are looking to hand your business to your children or relatives, there are a few key issues for you to think about:
There needs to be a realistic assessment of whether or not the business can continue successfully after the transition. In some cases, the exiting generation will pursue generational succession either as a means of keeping the business in the family, perpetuating their legacy, or to provide a stable business future for the next generation. All of these are reasonable objectives, however, they only work where there is capability and willingness.
The alternative scenario can also exist where generational succession is pursued by the younger generation. In some cases, it’s seen as their birthright. In these cases the willingness will exist but this does not automatically translate to capability.
In either case, the answer needs to be ‘yes’ to all of the following:
- Is the next generation willing and sufficiently committed to take on the responsibility of the business?
- Do they have the capability to operate and run the business?
- Can the capital value of the business be maintained and enhanced over time under their management?
What level of capital do the current business owners, generally the parents exiting the business, need to extract from the business at the time of transition? The higher the level of capital need, the greater the pressure that will be placed on the business and the equity stakeholders.
In the majority of cases, the incoming generation will not have sufficient capital to buy out the exiting generation. This will require the vendors to maintain a continuing investment in the business or for the business to take on an increased level of debt. Either scenario needs to be assessed for its sustainability either at the business or shareholder level.
In many cases the exiting generation will want to maintain a level of equity investment. This might be a means of retaining an interest in the business or alternatively staging their transition. In either case, it is important to map out the capital transition both from a business and shareholder perspective. This needs to be documented and signed off firstly from the business’s perspective and then by both generational groups. No generational transition should be undertaken without a clear and agreed capital program.
In many SMEs, the owners arrange their remuneration from the business to meet their needs rather than being reasonable compensation for the roles undertaken. This can result in the business either paying too much or too little. Under a generational succession there should be an increased level of formality around compensation to directors and shareholders. Compensation should be matched to roles and where performance incentives exist these should be clearly structured.
The compensation for all executives should be agreed at a business level first. Thereafter, all of the parties can assess the adequacy of the compensation to their needs and expectations.
Once the capability and capital assessments have been completed, it is important to look at the transition of control. This can be a very sensitive area. It’s essential to establish and agree in advance how operating and management control will be maintained and transitioned. This is important not only for the generational stakeholders but also for the business. Where uncertainty exists around management and decision making there is likely to be either confusion or a vacuum – either will adversely impact the business. Tensions easily arise because:
- The incoming generation want freedom of decision making and the ability to put their imprint on the business
- Without operating control they feel that they have management in name only
- The exiting generation believe that their experience is necessary to the business and entitles them to a continued say
- A perception that capital investment should equate to ultimate operating control
- An uncertainty by either or both generations about the extent of their ongoing roles.
The plan for operating and management control should be documented and signed off by all of the parties with either timelines for time driven succession or milestones for event focussed transitions.
Generational succession is often a process rather than an event and achieved over an extended period of time. This is quite different to a sale of business where the owner’s active involvement in the business generally ceases shortly after sale. The extended timeframe for the transition requires active management to ensure that there are mutual expectations and to avoid the process being derailed through frustration.
The exiting generation may have identified that they want to scale down their business involvement and bring on other family members to succeed them. This does not necessarily mean that they want to withdraw completely. An extended transition period is not uncommon and can often assist the business in managing the change. This can also work well in managing income and capital withdrawal requirements.
The critical issue here is to identify and ensure that all of the parties have a common understanding and acceptance of the time period over which the transition will take place. This should be included in the documented succession plan.
Generational succession often requires a greater level of formality in the management and decision making process. This formality should achieve a separation of function between:
- The Board of the company; and
Often in a SME business these roles merge and there are no clear dividing lines or boundaries. Roles, responsibilities and clear key performance indicators (KPIs) for management should be agreed and documented. For management, this needs to include clear job descriptions, authority levels and operating expectations.
Generally, a more formal and functioning board of directors is required. The process may also be assisted by the inclusion of non-related, non-executive directors. They should assist to provide some balance between the two generational groups. Where there is a functioning board, they should meet on a regular basis and receive and direct management in the strategic direction of the company.
A key component of generational succession is the ability of the parties involved to separate business issues from family relationships. Understandably, this can be problematic and requires a significant amount of discipline by the participants. Leadership in this discipline needs to be provided by the exiting generation.
Business tensions and differences in view about the direction of the business, and certain management decisions can bring significant pressure to bear on normal family relationships. The roles of grandparents and parents need to be kept separate as much as possible from the roles of fellow directors and shareholders. While these aren’t business issues, they are significant issues in a generational succession. Ultimately, any breakdown in family relationships will have some impact on the business.
A final word
For most small business owners, the business represents a major asset to fund their retirement. So regardless of whether you pass the business to your children, or sell to a third party, maximising the value of the business is key. I always suggest that business owners assume they will sell on the open market, ensuring that they have done everything they can to achieve a great sale price. And if you do ultimately transition to the next generation, you have still done the right things to maximise the value of the business and give your children a great platform for taking the business forward. If you would like to discuss how to maximise the value of your business, please contact me.